In Conversation with Levi Wright, CTD Architectural Tiles

CTD Architectural Tiles specialises in the supply of high-quality ceramic tile finishes and tiling solutions across all sectors in the UK commercial specification market. We work with industry leading, innovative manufacturers to offer a complete portfolio of ceramic and porcelain tiles ranges to suit the architect, interior designer, developer and specification professional. 

What does your company do differently to most of your competitors?
One of our strong points is that we have a large stockholding – we are carrying around 1million sq.m of tiles in stock in the UK. A lot of our competitors source their tiles from abroad, so it means we have much quicker lead times than a lot of other tile brands. We also offer free delivery within the UK. 

What would be the company’s dream interior project?
For me, personally, I’d love to work on a luxury hotel in the middle of London. Somewhere that we could be involved with the complete project to really add the ‘wow factor’ so, if that was a lovely high-end hotel, it could incorporate the reception, bar, restaurant and spa areas… 

What inspired you to become involved in the industry?
To start with, I was actually playing professional football and then had an injury that meant I needed to follow a different career path! I then began designing kitchens and always liked the element of design, so I think it was the knowledge that I could have a direct impact on how projects look and feel that really drew me into the industry. 

What’s been your proudest achievement within the company to date
Personally, in my experience, it was when we had a customer who felt that she’d had a bad experience. I managed to speak to her, chat through the issues and resolve the problems with her. She’s now one of our biggest clients and specifies us on all her projects! So I feel that my customer service made a direct impact on the business in that particular case. 

If you could go back in time and speak to your adolescent self, what advice would you give them about the design world?
My advice would be to always listen to what people are asking for. Listen carefully, be responsive and prompt, and be accountable. Also, not to shy away – be bold, brave and stand out from the crowd!