Team Picture - Hayche Furniture - Paul Tanner - Peter Cathersides

We support D&B, Interior Designers, Architects, FF&E, Hotels, Restaurants and domestic customers with contract furniture. We make our products to order on a 8-10 week lead time, with a selection of our best sellers and most popular designs in stock at all times. We are a company that creates original and meaningful pieces for discerning clients. London based, but with a global outlook, we embrace contrasts and celebrate differences, bringing together carefully curated and beautifully crafted collections that make people’s lives richer. 

Our beliefs
We believe in creative expression; in progress with purpose; in tradition and innovation; in pieces that stand the test of time. We explore new possibilities and methods; consider history to forge a better future; we strive to create imaginative, authentic, beautiful and practical products. We love solid wood and the sense of warmth it brings. But we also enjoy compelling juxtapositions with other premium, natural materials. We choose materials for their beauty, purity, honesty and sustainability. We keep our prices reasonable considering the complexity of the manufacturing process. We will always charge a fair price for our products, given the cost of materials and production.

Our culture
Everything we do, we do with love and care. The details drive us — from design and materials sourcing, to manufacturing and finishing. For us, quality is paramount and can never be compromised. We want to do things the right way, sustainably and without shirking our responsibilities. We don’t just want to build a business, but to find a balance between culture and commerce. We encourage an open attitude that fosters inventiveness and collaboration and is built on mutual respect and trust. We invest in relationships, making sure that everyone we work with feels valued and a real part of what we’re doing. 

Meet the team

Alejandro Villarreal - - H FurnitureAlejandro Villarreal, Founder & Creative Director 
Alejandro holds a BA in Architecture from Universidad Iberoamericana, Mexico City and a Postgraduate degree in Product Design from the Royal College of Art, London. He is founder and principal of Hierve, an award winning multidisciplinary design consultancy based in Mexico City, with more than 18 years of professional design experience. Alejandro is also an angel investor with Innovation RCA, the business incubator of the Royal College of Art.
Paul Tanner - Freedom To Exist - Hayche, Habitat,, Marks & Spencer, M&SPaul Tanner - MD
Paul studied Industrial Design at Brunel, and then joined Habitat upon graduating in 2002. He joined as one of their first employees, moving to Shanghai in 2011 to take their product count from 175 to 500. He returned to the UK to join M&S in 2012, and after 5 years there he joined HAYCHE as Managing Director, bringing with him the experience gained from working at design led, huge multi-national and startup furniture brands. He is also the co-founder of Freedom To Exist, a brand specialising in minimalist timepieces.
Jemma Charman - Heals, M&S, Hayche, GreenroomsJemma Charman, Logistics & Business Support Manager
Jemma brings with her a wealth of knowledge and experience in buying and product development. She started her buying career at Heal’s, a design store with over a 200 year history. There Jemma’s passion for design and her proactive nature enabled her buying career to progress rapidly from buying assistant on home accessories to bedroom furniture buyer within 5 years. Jemma then moved to Marks and Spencer to buy bedroom furniture and over 3 years gained invaluable knowledge of buying, merchandising, marketing and ecommerce for a global retailer.
Peter Cathersides, Production Manager - Hayche.comPeter Cathersides, Production Manager
Peter graduated from Brunel University and Milan Polytechnic in Industrial Design. Since graduating, Peter has concentrated on furniture as his chosen field. Design has taken him to work all across the world, working for studios in Italy, France and Mexico. His experience includes consultancy for artist Brodie Neill, and before coming to our company, he was was Production Consultant and Lead Designer for furniture brand Made in Ratio for 4 years.


Made with Love