Hayche Receives The Design Guild Mark 2019 Award

We are pleased to announce that our WW Armchair CS3, designed by Alejandro Villarreal in collaboration with Studio Makgill, has been awarded the Design Guild Mark 2019 - An award for excellence in British design.

The prestigious Design Guild Mark is awarded by The Furniture Makers’ Company in order to drive excellence and raise the profile of British design and innovation. The Mark recognises the highest standards in the design of furnishings across two categories (furniture and 2D) for volume production, by the finest designers working in Britain, or British designers working abroad.

“With all its tradition and prestige, it is an absolute honour to be awarded the Design Guild Mark for our WW Armchair CS3. This keeps the team and me in high spirits, motivating us to keep working hard and innovating within our industry.” - Alejandro Villarreal, Co-Founder and Creative Director for Hayche.

The esteemed panel of judges this year included, Campbell Thompson (The Conran Shop), Helene Beresford, (Sheppard Robsons Interior Design Group), Jeremy Myers, (RCA) and Terence Woodgate, (Studio Woodgate) amongst others.

The WW Armchair Colour Series has been created in collaboration with Hayche and Brighton based branding agency Studio Makgill. It demonstrates a bold experimentation with colour, typical of the studio’s adventurous creative ethos. 

The concept and name refer to Windsor and Wire, which nods to the collection's lines and materials. Sturdy and robust, yet with an intimate sense of lightness, the armrests are a flowing continuation of the back’s metal bars, gently wrapping around both sides of the seat. The armchair can serve as a standalone piece, or as part of a set of dining table chairs.

See WW Armchair online for more details.