Alejandro found his way to London due to a career choice made by his wife. She wanted to pursue her masters in Europe. Upon searching for a place where language was not a barrier, they closed their options to Spain, Netherlands and the UK.  Alejandro holds a BA in Architecture from Universidad Iberoamericana, Mexico City and a Postgraduate degree in Product Design from the Royal College of Art, London.

He is founder and Creative Director of Hayche, an award winning multidisciplinary design consultancy based in Mexico City, with more than 18 years of professional design experience. Alejandro is also an angel investor with Innovation RCA, the business incubator of the Royal College of Art.