To celebrate the PANTONE Colour of the Year 2019 - we have created a WW Chair in PANTONE 16-1546 Living Coral - paying homage to the significant role colour plays in our lives - not only influencing our everyday lifestyle and purchasing decisions - but the way colour makes us feel on an emotional level.
Colour plays a very important role in our brand, enhancing the design lines of our products and brand energy. It can change the look and feel of any classic chair instantly and can also bring life to any room or project.
Over the years, we have worked on different design collaborations involving colour; One of our most iconic to date is our WW Chair by Alejandro Villarreal, with the creation of the WW Chair Colour Series with Studio Makgill, available in six vibrant colourways and a special edition project with GF Smith in Mars Green - celebrating The World's Favourite Colour.
WW Chair Colour Series - Alejandro Villarreal + Studio Makgill
"Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression." - PANTONE