In Conversation with Dave Pentland, Creative Director of Ardour Design


Dave Pentland, Creative Director - Ardour Design

Based in Brighton, Ardour is a multi-disciplinary design studio founded in 2013 by David Pentland and Amy Ilic. From interior design to branding, packaging to web design, we embark on every project from an ethical viewpoint, guided by the philosophy that sustainable design has the power to amplify and accelerate growth and enhance the well-being of its user.

What inspired you to be an interior designer?

These days we are totally surrounded by technology, I like the idea that an interior designer can help people connect back to nature and the environment by using natural or consciously sourced materials.

If they were to make a toy action figure of you, what would your accessory be?

Cork surfboard.


To what degree have you actually controlled the course your life within the design world has taken?

None at all, it has been a total rollercoaster, but being tenacious has helped - boldly getting in touch with people out of the blue is a bit of a habit of mine.

What would be your dream interior project?

Working with a surf brand like La Paz (, Finisterre or Saturdays (, or some sort of luxury Indonesia natural retreat like The Slow ( or a Coqui Coqui but for surfers... Or an Aesop store.


What’s something you know you do differently than most people?

Our consideration for design longevity and sustainability has lead us to work with local clients such as the award-winning, zero-waste restaurant, Silo in Brighton and as well as companies who are new to exploring natural and

recycled materials. We focus a lot on the wellbeing of the end user in any design project.


If you could go back in time and speak to your adolescent self, what advice would you give them about the design world?

This is a thinker... I learnt about the design industry from the ground up, starting off in a dingy office above a car park in the glamorous town of Burgess Hill, whilst Don (my former boss) taught me how to correctly typeset a eulogy for a recently deceased member of the local council whilst breathing an enormous cloud of Rothman's in to my face. I would just say, never listen to anyone who tells you that you can't do something - I've found that if you really want to achieve something then you will make it happen.

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Photo courtesy of Ardour Design