Alejandro Villarreal, Founder & Creative Director

Alejandro is the Founder, Creative Director and main Designer of the company. He holds a BA in Architecture from Universidad Iberoamericana, Mexico City and a Postgraduate degree in Product Design from the Royal College of Art, London.

He is also founder and principal of Hierve, an award winning multidisciplinary design consultancy based in Mexico City and London, with more than 21 years of professional design experience.


Angela Murray, Sales Director

As a Curator, Artist and A&D professional, Angela Murray brings a unique and valuable skill set to Hayche. Having worked within interiors for over 20yrs, holding senior positions with Contract manufacturers alongside Consultancies with design

led Brands she has led procurement services and ranged collections within hospitality, residential and workplace, both client side and architecturally. Her indepth knowledge of category establishment, change management and business development is second to none and she is a driver of Sales as much as a champion of Design.


Jemma Charman

Jemma brings with her a wealth of knowledge and experience in buying and product development. She started her buying career at Heal’s, a design store with over a 200 year history. There Jemma’s passion for design and her proactive nature enabled her buying career to progress rapidly from buying assistant on home accessories to bedroom furniture buyer within 5 years. Jemma then moved to Marks and Spencer to buy bedroom furniture and over 3 years gained invaluable knowledge of buying, merchandising, marketing and ecommerce for a global retailer.