Alejandro Villarreal is the Founder & Head Designer at Hayche. He has a first degree in Architecture from Universidad Iberoamericana in Mexico City and a postgraduate program in Product Design awarded by the Royal College of Art, London. He also has angel investor experience with start ups at Innovation RCA, the business incubator of the Royal College of Art in London.

Alejandro is also the Founder and Principal at Hierve, an award-winning multidisciplinary design consultancy based in Mexico City and London, with more than 22 years of professional design experience.