Alejandro found his way to London due to a career choice made by his wife. She wanted to pursue her masters in Europe. Upon searching for a place where language was not a barrier, they closed their options to Spain, Netherlands and the UK.
The city’s dynamic, culture and creativity, drew the couple to London where he also pursued a Masters Degree in Product Design at the Royal College of Art.
After licensing his work to top furniture brands he decided to setup Hayche, his own furniture company, in 2014. Alejandro is the designer of Hayches iconic WW Collection, and works on the selection and briefing with the external designers we work with.
Collection - WW